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Podcasts Promised Marketers Gold. Now Nobody Can Agree How to Count It.

Podcasts Promised Marketers Gold. Now Nobody Can Agree How to Count It.

November 4, 2026

I listen to a lot of podcasts. Hours of them, actually — driving across borders, waiting in airports, hiking trails where my phone somehow still finds a signal. So when I saw a report calling podcast advertising "a bit..

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BBC Sounds Just Had Its Biggest Quarter Ever — And It's Not Even Close

BBC Sounds Just Had Its Biggest Quarter Ever — And It's Not Even Close

November 4, 2026

Here's a number that stopped me mid-scroll: 423 million hours.That's how long people spent listening to BBC Sounds between July and September 2026. Not downloads. Not plays. Actual hours of human attention. And it's up..

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Who's Buying PodcastOne? And Other Things Moving in Podcasting This Week

Who's Buying PodcastOne? And Other Things Moving in Podcasting This Week

November 4, 2026

Something's brewing at PodcastOne.The company says it's had "multiple" people interested in buying it. A special committee has formed. A financial advisor's been hired to sort through the offers. That's corporate speak..

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