Rich Roll sits down with creativity maven Seth Godin to discuss overcoming creative blocks, embracing failure, spreading big ideas, finding purpose, and his new book 'The Carbon Almanac.' To read more about Seth and peruse the full show notes, go here👉🏾
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FILMED AND EDITED BY BLAKE CURTIS & DAN DRAKE
00:00:00 - Intro
00:01:54 - Where to Begin? / “Perfectionism Paralysis”
00:05:02 - Overcoming Creative Expression Paralysis
00:09:12 - Rich's Resistance: Writing a Book vs Hosting a Podcast
00:11:56 - Writing is a Marathon / Creating Low Stakes for Writing
00:15:39 - Meaningful Specifics
00:22:30 - Seth's Early Lessons for Success
00:25:00 - Seth's Journey to Become a Writer
00:30:19 - Elevator Questions are Better than a Pitch
00:31:16 - Ad Break
00:32:49 - Sidebar: What is Marketing?
00:38:20 - Authenticity is a Spectrum
00:40:54 - How Should the Average Person Think about Their Brand?
00:42:49 - The Stories We Quietly Tell Ourselves
00:45:24 - The Problem with Education, "Creating Compliant Cogs in an Industrial System"
00:51:50 - How Can We See Potential System Change with Current Events?
00:59:31 - What Can Be Understood About Our Toxic Public Discourse?
01:04:08 - How Can We Fix Our Problems If We Don't Have a Shared Reality of What's Going On?
01:08:25 - Seth's New Book, "The Carbon Almanac"
01:15:40 - Seth's Theories to Fix Climate Change: Carbon Checks & Eliminate Beef
01:22:23 - The Problem is a Marketing Problem
01:24:24 - The Exxon Memo
01:26:19 - Why an almanac? Seth invented the business Almanac, cheap and accessible
01:27:36 - A Problem of Convenience & Abundance
01:32:55 - What's It Going to Take to Have a Cultural Shift to Tackle Climate Change?
01:36:18 - Resistance to Making a Shift
01:38:39 - Surprising Fact: Recycling Plastic is a Fraud & Concrete is 8% of the Problem
01:41:01 - A Systems Shift Example: Leaf Blowers
01:43:13 - We're All Going to Die
01:44:25 - Enrollment
01:46:50 - Closing Thoughts
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Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles:
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By: Rich Roll
Title: How To GET STARTED, GET UNSTUCK & SHARE Your Best Work | Rich Roll Podcast
Sourced From: www.youtube.com/watch?v=_N8UhZeWUeE