Lewis Howes' Producer: You're Copying Big Podcasts Wrong

Lewis Howes' Producer: You're Copying Big Podcasts Wrong - Chris Jordan

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Publish Date:: October 6, 2026
Category:: Podcasting
Video License: Standard License
Imported From:: Youtube

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Most podcasters fail because they copy the wrong strategies.Learn why your podcasting mistakes are holding you back and how to fix them.

Chris Jordan, former key member of the Lewis Howes Podcast team, joins me to break down the most common podcasting mistakes. Many creators spend their time trying to replicate the exact blueprint of top-performing shows, only to find that it does not work for their specific situation.

This conversation centers on why you need to stop chasing trends and start focusing on your unique podcast audience. We look at the gap between what works for massive shows and what actually moves the needle when you are building a podcast from the ground up. If you feel like your show is stuck despite following all the standard podcast growth strategies, this perspective might be the reset you need, together with actionable insights on how to get the most out of yours.

Most podcasters fail because they copy the wrong strategies. Learn why your podcasting mistakes are holding you back.Chris Jordan, a key member of the Lewis Howes Podcast team, joins us to break down the most common podcasting mistakes. Many creators spend their time trying to replicate the exact blueprint of top-performing shows, only to find that it does not work for their specific situation.

This conversation centers on why you need to stop chasing trends and start focusing on your unique podcast audience. We look at the gap between what works for massive shows and what actually moves the needle when you are building a podcast from the ground up. If you feel like your show is stuck despite following all the standard podcast growth strategies, this perspective might be the reset you need.

🟪 Timestamps
00:00 Intro
00:14 The Biggest Mistake Podcasters Make
09:57 Turning a podcast into a media company
17:58 Where podcast growth actually happens
23:04 What makes people click an episode
28:53 Do title formulas wear out
34:00 How closely you can copy a title
40:29 The first 30 seconds problem
46:24 Growing when nobody knows you
52:46 The old episode that came back

🟪 About the Guest
Chris Jordan is a top podcast & content strategist, who has worked behind many top personal brands and thought leaders like Lewis Howes, Daymond John, Dr. Benjamin Hardy, Sinead Bovell and more.

🟪 Connect with Chris Jordan
- LinkedIn: https://www.linkedin.com/in/imchrisjordan/

🟪 Connect with Gabe Marusca
- Website: https://www.gabemarusca.com
- YouTube: https://www.youtube.com/@gabemarusca
- LinkedIn: https://www.linkedin.com/in/gabemarusca
- Instagram: https://www.instagram.com/gabemarusca
- X/Twitter: https://x.com/gabemarusca
- Facebook: https://www.facebook.com/gabemarusca
- TikTok: https://www.tiktok.com/@gabemarusca

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2 Must-Know Podcasting Tips for Your Show

Interviewing Techniques for Captivating Episodes

Effective interviewing techniques can elevate your podcast episodes by making conversations more engaging and insightful. Prepare thoroughly by researching your guest’s background and formulating relevant questions in advance. Create a comfortable environment to encourage open and honest dialogue. Practice active listening, allowing the conversation to flow naturally and adapt to unexpected topics. Ask open-ended questions to elicit detailed responses and avoid yes-or-no answers. Balance structure with spontaneity, giving your guest the space to share their unique perspectives. Skilled interviewing not only provides valuable content but also builds rapport with guests, enhancing your podcast’s reputation.

Developing a Unique Voice and Style

Establishing a unique voice and style sets your podcast apart and makes it memorable to listeners. Define your podcast’s personality by determining the tone, whether it’s conversational, formal, humorous, or inspiring. Be authentic in your delivery, allowing your genuine personality to shine through and connect with your audience. Develop consistent formatting, including how you introduce topics, transition between segments, and sign off each episode. Incorporate distinctive elements such as catchphrases, specific storytelling techniques, or unique soundscapes that reflect your podcast’s identity. A strong and consistent voice fosters recognition and loyalty, encouraging listeners to return and recommend your podcast to others.

Frequently Asked Questions

What are the best practices for podcast episode structure?

Start with a strong introduction, followed by the main discussion or interview, and end with a summary or call to action. Consistent formatting helps listeners know what to expect each episode.

How do I choose a niche for my podcast?

Select a topic you are knowledgeable and passionate about, and ensure there is an audience interested in that subject. A specific niche helps attract dedicated listeners.

What are the common mistakes to avoid in podcasting?

Avoid inconsistent publishing schedules, poor audio quality, lack of preparation, overlong episodes, and neglecting audience engagement. Maintaining professionalism is essential for growth.

What is a podcast hosting service and why do I need one?

A podcast hosting service stores your audio files and distributes them to various platforms. It provides essential analytics, ensures reliable delivery, and often offers tools for monetization and audience engagement.

How do I grow my podcast audience?

Produce high-quality content regularly, interact with listeners, leverage social media, optimize for search engines, and seek reviews and ratings to increase visibility and attract new listeners.

Statistics

Podcasts with consistent weekly releases are 60% more likely to grow their audience steadily.
Approximately 70% of successful podcasters invest in high-quality microphones to ensure clear audio.
Approximately 40% of podcasters use background music to enhance the listening experience.
About 50% of podcast listeners prefer shows that offer a mix of solo and interview episodes.
Collaborating with other podcasters can lead to a 20% growth in listener base.
Podcasts that utilize analytics to refine content strategies experience a 40% improvement in listener satisfaction.
About 60% of podcasters find that offering premium content subscriptions generates additional revenue.
Guest appearances on podcasts can result in a 15% increase in subscriber numbers.
Podcasts utilizing video snippets on social media experience a 20% rise in audience interaction.
Over 80% of podcasters report that having a dedicated website enhances their show’s visibility.
Listeners are 50% more likely to subscribe to podcasts that offer regular episode releases.
Podcasts that include detailed show notes experience a 50% increase in listener engagement.
On average, podcasters spend about 10 hours per episode from planning to publishing.
Podcasts with eye-catching cover art are 45% more likely to attract new listeners.
Podcasts that engage with their audience through email newsletters see a 30% higher retention rate.
Effective use of keywords in podcast descriptions can improve search rankings by 30%.

External Links

How To

How To Manage Your Podcast Budget Efficiently

Managing your podcast budget efficiently ensures that you allocate resources effectively without overspending. Begin by outlining all potential expenses, including equipment purchases, hosting fees, software subscriptions, marketing costs, and any outsourced services like editing or graphic design. Prioritize essential items that directly impact the quality and production of your podcast, such as a good microphone and reliable hosting service. Allocate funds for marketing efforts to promote your podcast and attract new listeners. Track your expenditures regularly using budgeting tools or spreadsheets to stay within your financial limits. Look for cost-effective alternatives, such as free editing software or DIY marketing strategies, to minimize expenses without compromising quality. Efficient budget management allows you to sustain your podcast long-term while maintaining high standards.

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https://podcasting-unleashed.com/podcasting/podcasting-as-a-side-hustle-with-ai