The Shure Podcasting Series continues, this episode is all about structure and storytelling. We look at podcast formats and genres, how to keep your listeners hooked and why a trailer is important for building an audience. You’ll learn how to prepare for guests and how to use notes and a podcast script to keep you on track.
TIME STAMPS
00:00 Introduction
00:30 Episode Structure
02:21 The way you make people feel
03:04 The first 30 seconds
03:57 Trailer
04:38 Narrative Arc
05:16 Guest preparation
07:06 Script
07:38 Summary
PODCASTING EQUIPMENT
Microphone in the video (MV7): https://shu.re/3gtCjAV
Mobile microphone in the video (MV88+ Video Kit): https://shu.re/3VMPHAw
Headphones in the video (SRH840A): https://shu.re/3SkUSVu
Get your free guide on how to record a podcast here: https://shu.re/3VOfjgb
Find the perfect audio solution for your podcast: https://shu.re/3VOZOVy
More about Naomi and the Skylark Collective: https://skylarkcollective.co.uk/
More about the video location: https://www.theboatpod.com/
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Establishing a unique voice and style sets your podcast apart and makes it memorable to listeners. Define your podcast’s personality by determining the tone, whether it’s conversational, formal, humorous, or inspiring. Be authentic in your delivery, allowing your genuine personality to shine through and connect with your audience. Develop consistent formatting, including how you introduce topics, transition between segments, and sign off each episode. Incorporate distinctive elements such as catchphrases, specific storytelling techniques, or unique soundscapes that reflect your podcast’s identity. A strong and consistent voice fosters recognition and loyalty, encouraging listeners to return and recommend your podcast to others.
Show notes play a crucial role in enhancing your podcast’s accessibility and SEO performance. Start with a clear and concise summary of the episode, highlighting key topics and takeaways. Include timestamps to help listeners navigate to specific sections of the conversation easily. Provide detailed information about any resources, books, or tools mentioned during the episode, along with relevant links. Incorporate keywords naturally to improve search engine rankings and make your content more discoverable. Additionally, use show notes to promote upcoming episodes, special guests, or related content, encouraging ongoing listener engagement. Well-crafted show notes serve as a valuable reference for your audience and contribute to your podcast’s overall professionalism.
Consider your target audience and the subject matter. Whether formal, conversational, or humorous, ensure the tone aligns with your content and resonates with your listeners.
Popular options include Audacity, which is free and user-friendly, and Adobe Audition, which provides advanced editing features. Choose software that fits your skill level and editing needs.
Episode length can vary, but typically ranges from 20 to 60 minutes. Choose a duration that suits your content and keeps your audience engaged without overwhelming them.
Partner on joint episodes, guest on each other's shows, share resources, and promote each other's content. Collaboration expands your network and introduces your podcast to new audiences.
Analytics help you understand your audience, track growth, and measure engagement. Use this data to refine your content strategy, improve listener experience, and make informed decisions about your podcast.
Focus on topics you are passionate about, research thoroughly, and structure your episodes with a clear introduction, main content, and conclusion. Engaging storytelling and relevant information keep listeners interested.
Utilize social media, collaborate with other podcasters, submit your show to podcast directories, and engage with your audience through newsletters or community forums to expand your reach.
Creating a podcast launch checklist ensures that all necessary tasks are completed for a successful start. Begin by defining your podcast’s concept, including the niche, target audience, and episode format. Develop your branding elements, such as the podcast name, logo, and cover art, ensuring they reflect your show’s theme. Set up your recording equipment and software, conducting test recordings to verify audio quality. Plan and record several episodes in advance to provide a buffer and maintain consistency. Choose a reliable podcast hosting service and submit your podcast to major directories like Apple Podcasts and Spotify. Create a promotional strategy, including social media campaigns, email newsletters, and collaborations with other podcasters. Finally, launch your podcast with an initial set of episodes and actively promote it to generate interest and attract listeners from the outset.